ABSTRACT
OBJECTIVE: To explore the way to develop online pharmacy in China. METHODS: The online pharmacy was compared between China and the USA in respect of authentication, qualification of enterprises, distribution of medicines, management scope, payment, and protection of consumers' interest; and the implication of the development of the USA online pharmacy for China was analyzed. RESULTS & CONCLUSIONS: In the development of online pharmacy, China should draw experiences from the USA to introduce multiform management model, carry out multi- level online drug quality control, and to establish measures such as the compensation system for the drug induced sufferings.
ABSTRACT
OBJECTIVE: To explore the development channel of on-line pharmacy in China. METHODS: The problems existing in the individual customers and the retail chain pharmaceutical enterprises were analyzed. RESULTS & CONCLUSIONS: The relation between the individual customers and the retail chain pharmaceutical enterprises should be coordinated when developing the on-line pharmacy. Only when the problmes such as the psychology and habbits of individual customers, and the running cost, drug safe distribution, network development and so on in the retail chain pharmaceutical enterprises have been solved can the on-line pharmacy smoothly developed.
ABSTRACT
OBJECTIVE:To explore management tactics of on-line pharmacy in China.METHODS:Through analyzing the challenges and opportunities faced by on-line pharmacy,some suggestions for the management of on-line pharmacy were put forward.RESULTS & CONCLUSIONS:The management of on-line pharmacy,the first order of business is to solve the problem of its orientation and find out their competitive edges before forming strategic alliance with famous websites so as to guide consumers to on-line drug purchase.Moreover,unified management of on-line pharmacy and physical pharmacy should also be considered in its management process.