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Public relations demand an integrated approach for managing communication in developing patients-facility-doctor touch that encompasses patients as patrons of hospitals. Unlike a specialist frame of reference, corporate communication in developing public relations transcends the specialties of individual communication practitioners (e.g. branding, media relations, investor relations, public affairs, internal communication etc.) into the hospital industry to harness the strategic interests of the health sector. Public relations work is all about developing effective relationship between organizations and groups that are important to them including the media, customers, employees, investors, community leaders and members, activists groups, and government agencies. These relationships should benefit both parties. The paper outlines Public Relations in Hospital Administration and Planning in Select Corporate and Government Hospitals in Chittoor District, Andhra Pradesh
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RESUMEN La responsabilidad social, como una de las respuestas a los actuales conflictos socioambientales, implica esfuerzos adicionales de las organizaciones para fortalecer su capacidad de gestión. Esto sucede, de manera especial, en las compañías mineras, cuyas actividades comprometen el uso de recursos de comunidades, entre ellos los naturales. Esta investigación analizó los aportes que la gestión de comunicaciones hace al relacionamiento con las comunidades en el marco de dos programas de responsabilidad social de los proyectos mineros Quebradona y Gramalote (ubicados en Antioquia, Colombia), adscritos a la compañía Anglogold Ashanti y ganadores del Premio Sello Social a la Minería en Antioquia, siendo dos de los proyectos con mayor exigencia y veeduría ciudadana en la región. Desde una mirada con predominancia interpretativa, y acudiendo a la revisión de documentos y entrevistas a jefes de áreas sociales, comunicadores, beneficiarios y líderes ambientales, se concluyó que el análisis del entorno, la visibilización de los programas y la mediación en los conflictos socioambientales son los principales aportes de los comunicadores en los proyectos mineros.
ABSTRACT Social responsibility, as one of the responses to current sock-environmental conflicts, implies additional efforts by organizations to strengthen their management capacity. This happens, especially, in mining companies, our activities compromise the use of community resources, including natural resources. This research analyzed the contributions that communications management makes to relations with communities within the framework of two social responsibility programs of the Quebradona and Gramalote mining projects (located in Antioquia, Colombia), attached to the company Anglogold Ashanti and winners of the Premio Sello Social a la Minería en Antioquia, being two of the projects with the highest demand and citizen oversight in the region. From an interpretive perspective and going to the review of documents and interviews with heads of social areas, communicators, beneficiaries, and environmental leaders, it was concluded that the analysis of the environment, the visibility of the programs and mediation in socio-environmental conflicts are the main contributions of communicators in mining projects.
Subject(s)
Humans , Social Responsibility , Communication , Natural Resources , Miners , Mining , Organization and Administration , Records , Negotiating , Environment , Community ResourcesABSTRACT
Objective: The worldwide spread of the COVID-19 pandemic since 2020 led to a lack of information even at Japanese pharmacies, which are at the forefront of community medicine. Therefore, the Kyoto University Graduate School of Public Health Pharmacy Information Group has developed information materials related to COVID-19 for pharmacies0and released them on the COVID-19 countermeasure website, which was launched in haste. However, these days in the information society, the amount of information distributed is explosively expanding. Therefore, it is not possible to reach the target people just by publishing the countermeasure website. Therefore, we set up a public relations team to carry out publicity activities for pharmacists and analyzed the effectiveness of these activities by focusing on changes in the number of page views (PV) on the countermeasure website.Methods: PV and public relations(Facebook, industry media , e-mail) activities during the first 18 days(EARLY period), which is half of the total PV, and the remaining 164 days(MIDDLE period), covering 182 days from the day before the countermeasure website was opened. The changes in quantity were compared. Furthermore, we also compared the changes in the level of interest in the new coronavirus during the target period using Google Trends.Results: PV was remarkably large in the EARLY period, and the amount of public relations activity was generally concentrated in the EARLY period and PV. The number of searches for related words on Google Trends was almost the same as PV except for some. Conclusion: The study revealed the importance of establishing a pandemic countermeasure website for pharmacists at an appropriate time and conducting intensive public relations activities in the early stages.
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Peking University Third Hospital was cited as an example in this paper to study how to guide public opinion and build a harmonious doctor-patient relationship by using WeChat official platform.It pointed out that the public relations office of the hospital should keep track of the ongoing healthcare reform,and leverage the functions of mass media,improve professionalism of their media workers,and build a long-term mechanism to response to public opinions in time.
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Review of MDGs and discussion on the development agenda after 2015 (post MDGs) have begun. The years of 2012-13 would be the critical time in review and negotiation process, since major issues are usually discussed during the preparatory stage. In-depth interviews for 14 experts were carried out in order to gather opinions on evaluating on-going MDGs as well as proposals on post MDGs in global health. A healthy, educated population is one of the most universally valued goals to achieve. Based on findings of interviews, fundamental concept of global health, equity, how to relate development to environment issues are raised as key points to be included in post MDGs by health and environment experts. It is strongly recommended to strengthen publicity on the post MDGs development agenda to policy-makers and general public in Japan. Academic circles have a role to play in this endeavor.
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This paper aims to integrate the principles of crisis public relations into the hospitals'real facts of management,and make some discussion and analysis in dealing with medical dissensions,in expectation of throwing a brick to get a gem in return in order to enhance the hospitals'power of resisting risks and competion.
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Public relation of hospital is important to the survival and development of hospital.It is essential to study on the crisis management of the hospital public relations in the current competitive market with uncertainties.From a public relations and crisis management point of view,this paper explores the actuality of public relation crisis in hospitals of china,and advances some strategies to strength public relation crisis management to promote more harmonious hospital development.